Local Commerce, Delivered
Platforms like Wolt make it easy to shop locally online by connecting customers with nearby businesses and the couriers who deliver their orders.
To better understand the impact on local communities, we surveyed merchants and consumers in partnership with leading European research companies Copenhagen Economics and Taloustutkimus. This report combines those results with Wolt’s own analysis of global data from across the company’s operating markets.
Total Wolt-generated sales to local merchants in 2024.* That’s about the annual government budget of Iceland.
Merchants surveyed operating from only 1 – 3 locations. Wolt helps them reach more customers without needing to scale physically.
Merchants surveyed who say platforms are of importance to their business. For many, we’re not just a delivery service – we’re a key partner in their day-to-day operations.
Local Commerce
Helping local communities thrive
The average Wolt order traveled just 2.4km in 2024.* Every local delivery supports neighborhood restaurants and shops, keeps money circulating in the community, and helps cities flourish. Platforms like Wolt make this possible – helping small and medium-sized businesses go digital and deliver fast.
Merchants
Local businesses are at the core of what we do. From restaurants and grocery stores to pet shops, pharmacies, and electronics retailers – most of our merchant partners across 30+ markets are small and medium-sized businesses that keep our neighborhoods vibrant.
88% of merchants surveyed have just 1–3 venues
Platforms are especially valuable for small local businesses that may not have the resources to build logistics and technology on their own.
42%
employ fewer than 5 people
17%
are family-owned
11%
are partnerships with multiple owners
Merchant breakdown by industry
72%
of respondents were restaurants
22%
of respondents were retail businesses
6%
of respondents were supermarket & groceries
Merchant Stories
“I encourage other entrepreneurs to consider Wolt. It brings new customers and helps keep small businesses alive,” explains Stina. “Wolt has expanded our reach and sales, enabling us to move inventory quickly without needing large storage spaces.”
Stina Holm Rossen Owner of Hunni Concept Dog Store, Copenhagen
“With services like Wolt, you can compete with the major supermarkets – you can offer something they cannot and reach the same customer base with delivery,” says Grigoris. “Dream big and aim high. Let’s keep our cities vibrant and our food top-notch.”
Grigoris Mylonas Owner of Mylonas Food Market, Athens
“The data Wolt provides is amazing and exactly what you need to keep an eye on a growing business,” says Maciej. “The subscription program Wolt+ has been particularly helpful for our growth, while Wolt Drive is perfect for those large office orders that make up a big part of our customer base.”
Maciej Kwiecien Founder of Pura Vida, Warsaw
“We’re planning new collaborations and aim to increase our presence in cities where we’re already active. There’s also potential for more stores in Stockholm, so expanding in the domestic market is part of our plans.”
Linda Andrée Westerberg Co-founder of Bunchery, Gothenburg
Impact
As more people shop online, platforms like Wolt play a crucial role in helping local businesses stay competitive and meet rising customer expectations. We make it easy for merchants to go online, start offering delivery, and unlock new opportunities for growth and efficiency.
More than €5 billion in Wolt-generated sales to local merchants in 2024*
That’s meals and products sold in local neighborhoods. To put it into perspective: if you placed 5 billion €1 coins side by side, it would be enough to circle the Earth more than three times.
83% of merchant respondents said platforms are of importance to their business
Revenue & Sales
80% of merchants surveyed said in-store sales were stable or grew with delivery platforms
13% merchants’ estimate of monthly sales coming from Wolt orders
Reach & Logistics
56% of merchants surveyed value reaching customers they couldn’t otherwise
35% said they wouldn’t offer delivery if platforms disappeared
Digital & Discovery
81% of restaurant consumers surveyed discovered new venues on the app
29% of merchants surveyed said they would have no online store without Wolt
Reasons for choosing Wolt vs. own delivery staff
41%
Order volumes are too small or unpredictable
39%
Too difficult to hire and retain delivery workers
33%
Ability to reach customers at greater distances
Merchant Stories
“We started using Wolt when the platform was still quite small. We’ve grown together with Wolt throughout our journey,” says Laura. “Wolt has made many aspects of our business easier.”
Laura Butkutė-Olšauskė Marketing manager of CRUSTUM, Vilnius
“Wolt always goes forward, changes, and improves the platform, and local reps offer valuable insights to help drive sales.”
Henrik Möller Founder of Möllers Köttbullar, Berlin
“With Wolt, even a small business can reach a huge audience,” says Nikolay. “Wolt is my biggest business partner.”
Nikolay Koskossidi Co-founder of Long Talk Coffee, Athens
“Wolt made us visible across the city, which also drives more foot traffic to our restaurant.”
Ross VanSlambrouck Co-founder of Third Coast Pizza, Prague
Consumer Insights
People turn to platforms to shop locally in a fast and convenient way. But it’s not just about speed – it’s about freeing up time for the things that matter most.
8.5 billion minutes saved in 2024*
Estimated time people didn’t spend preparing meals – but doing something they value instead. That’s enough to watch every episode of Friends, The Office, and Game of Thrones roughly 600,000 times.
Platforms are becoming a weekly shopping destination
31%
of active Wolt customers made several purchases in the first quarter of 2025*
27%
of active Wolt customers ordered retail items in the first quarter of 2025*
Future
Platforms like Wolt are becoming increasingly important to local businesses, and we’re working hard on multiple fronts to offer an even better service in the future.
Strengthening the merchant voice
We want to ensure partners’ voices are heard and reflected in our decisions. In addition to regular Net Promoter Score surveys, we’ve introduced two new forums – the Merchant Advisory Council, a small group of merchants who meet with us regularly to share feedback and ideas, and Merchant Panel, a broader group of partners who participate in surveys and interviews to help shape the Wolt experience.
Improving our services and tools
Merchant feedback is central to how we improve, as our merchant-focused teams are constantly developing services and tools that support business growth and daily operations. These include solutions for in-store management, advertising, and even access to additional business funding.
Advocating for local businesses
Local businesses are the backbone of local economies, and we believe their needs should be heard by policymakers. We’re committed to fostering dialogue and helping to create solutions that benefit both communities and commerce, for example, by bringing merchants directly to the heart of the EU to engage firsthand with policymakers.
About the report
Survey analysis was carried out between December 2024 and May 2025 in partnership with Copenhagen Economics, one of Europe’s leading economics firms, and Finnish market research company Taloustutkimus. The report combines these survey results with Wolt’s own analysis of global data from across our operating markets.
Surveys were conducted in the following countries: Austria, Azerbaijan, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Georgia, Greece, Hungary, Japan, Kazakhstan, Latvia, Lithuania, Malta, Norway, Poland, Serbia, Slovakia, Slovenia and Sweden.
We received more than 7,000 responses – from 2413 merchants and 4624 customers. The merchant survey targeted non-enterprise businesses who had been on the platform for longer than 3 months and registered sales in the past month. The consumer survey targeted a sample of those who had made a purchase in the last 60 days.
* Indicates the statistic is based on Wolt’s own analysis of global data from across the company’s operating markets. In the consumer insights section, active customers are defined as those who made at least 1 purchase within Q1 2025.
About Wolt
Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity and earnings to the neighborhoods of the world. Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them.
Wolt was founded in 2014 and joined forces with DoorDash (NASDAQ: DASH) in 2022. Together, we operate in more than 30 countries today. You can read more on the Wolt website.
Who are the people delivering on Wolt?
More than 260,000 people deliver on Wolt to achieve their goals by earning what they need, when they need it, and on their own terms. Want to learn more? Click the link below to browse insights from +20,000 couriers across 23 countries.